• Benefits Of Massage For Athletes

    By KERRIE ANN FREY Professional athletes and their coaches have sworn by massage therapy for years, going so far as to keep massage therapists on the payroll indefinitely. Until recently, there hasn’t been conclusive evidence that massage really does have a positive effect on athletes. However, thanks to new studies and some backing by reputable sources, the benefits of massage are being taken seriously. And those benefits are not just for the pros. They’re extended to anyone who participates in a regular exercise program. According to the American Massage Therapy Association (AMTA), massage acts to improve performance, reduce pain, prevent injury, encourage focus and shorten recovery time. It basically involves two types of responses: a mechanical response as a result [...]